1
Fractional Head of BD/Marketing
Senior BD and marketing leadership, embedded on a flexible basis - strategy, team direction and delivery without a full-time hire.
Services
2
Strategic and Advisory BD/Marketing
Project-based support for senior leaders - from sharpening client relationship management and refining business development techniques to delivering specific marketing and event initiatives.
3
Pupillage and Early Year Recruitment
Strategy and delivery relating to marketing, events, outreach and applicant experience - from university engagement to attracting top-tier talent.
4
Legal Directory and Ranking Strategy
Submissions, positioning and relationship management that get chambers and law firms ranked where they deserve to be — in Legal 500, Chambers & Partners, and beyond.
A trusted voice in legal marketing
Hayley Duggan is an award-winning BD and marketing leader with over 15 years' experience in the legal sector — including as Head of BD & Marketing / Pupillage Co-ordinator at Wilberforce Chambers and as an Editor at Legal 500. She now works with legal providers to deliver strategy that is both ambitious and grounded in real outcomes.
Experience
BD
Client relationship management • Segmentation • Structured client feedback initiatives • BD strategies and techniques • One-on-one coaching • ROI and commercial success
Marketing
Brand strategy • Content creation • Digital marketing • External and internal communications • Website design and copy • PR • Social media • Legal directories • Awards • Individual marketing plans • Analytics • Budgeting
Events
End-to-end event management • International conferences • Seminars and multi-day events • Corporate hospitality • Webinars • Venue and supplier relations • Event communications • Post-event analysis
Early Year Recruitment
Pupillage / early-career engagement strategy • Outreach projects • Pupillage/recruitment marketing strategy • Relationship lead for candidates and universities • Enhancing applicant experience
Track record
15+ Years
In legal sector BD, marketing and editorial leadership
Legal 500 Bar Awards
Head of the Marketing Team of the Year, 2025
CityWealth Awards
Bronze, BD/Relationship Manager of the Year, 2024
CIM Trained & Qualified
Level 6 Diploma in Professional Marketing
